Computer Crimes Research Paper Example | Topics and Well Written Essays - 500 words

Computer Crimes - Research Paper Example Consumers have their own personal data and they have their own personal communication taking place on the computer through the internet. Computer viruses and hacking programs tend to affect all these innocent victims and they become helpless in all these situations. They lose their confidential data and at times many organizations may lose their back up data and end up in many official and organizational level problems. Credit transaction information can be hacked easily by professional hackers and it causes huge losses to the consumers, companies and as well as government agencies. Government agencies have their own official transactions taking place on the computers and they transfer their information through the internet as well. When these various types of computer crimes are taking place it affects the government and at times may affect the country as well. All these innocent victims tend to get targeted in a serious manner when computer crimes are taking place. There are many computer manufacturing companies that are operating around us. These computer companies while manufacturing the computers are not able to develop programs that may protect the computers from the hackers. The hackers are always up with new types of programs and viruses that tend to affect the computer users and cause a lot of damage to them. The computer manufacturers are not able to have programs that show evidence of tracking down the hackers in a fast mode. It is extremely difficult to trace the hackers from where they have operated the viruses or hacked the computers of all the innocent people and organizations. The computer manufacturers are not able to develop programs that can protect their valuable users from the various computer crimes that are taking place in the society. Any user that is using the computer and the internet are prone to be attacked by hackers and various types of viruses. The antivirus

The Baha'i Faith Research Paper Example | Topics and Well Written Essays - 1000 words

The Baha'i Faith - Research Paper Example (Hartz, 2009, p. 6) The Baha’i Faith is said to be the youngest religions of all. It originated in Persia (now Iran) in less than two hundred years ago. It originated as a small local religious movement. It comprises of diverse groups of people belonging to varied religions, nationality, creed, ethnic background etc. (Hartz, 2009, p. 6) It developed out of Babi religion. Babi was a movement within Shi’i Islam. The Shi’i Muslims believe that a series of twelve Imams from the Prophet’s own family are the deserving successors of Prophet Muhammad. According to this belief, those twelve Imams were only eligible to rule the Islamic world and were true divine instruments of divinely transmitted knowledge. Shi’i Islam continues to uphold the Islamic Theosophical philosophy; later developed the Shaykhi school of Shi’i theosophy. They in turn followed the teachings of Ahmad al-Ahsa (1753-1826). His teachings were continued by Sayyid Kazim. Both of them served as true messengers of God for people who craved to know the truth and to seek God. They served as divine instruments to interpret and reveal various esoteric teachings to the deserving followers. With the death of Sayyid Kazim, arose the Babi movement centering the ‘Bab’ out of a deep succession crisis (Smith, 2008, pp. 3- 5). After a prolonged series of events, over the years, the ‘Bab’ emerged out to be a very prominent leader and in 1844 he claimed that he had a deep revelation from God and that he knew the divine truth. Many people followed him. However, the Muslim religious leaders of Persia executed the Bab and also killed many of his followers because they felt threatened by this movement. Finally, Baha’u’llah was the person who gave Baha’i Faith its special significance and shaped its moral values. He was one of the early followers of the Bab but his contribution is considered to be far

Marketing Strategy Coffee-Mate

Marketing Strategy Coffee-Mate 1.0 Introduction Aim Coffee-mate, a popular retailed non-dairy creamer manufactured and owned by Nestle (A Swiss multinational food and beverage company). Being part of Nestle is one of the reason behind the successful branding of Coffee-mate, Nestle provide value-added advantages that differs Coffee-mate from its peers. Coffee-Mate has developed 29 flavours of creamers, customers can enjoy them in different forms in the wide range of: Powder, Liquid, Sugar-free and reduced fat (Coffee-mate, 2014). These comprehensive varieties of flavours offer Coffee-mate unrivalled product options which satisfy their customers’ expectations. ‘Coffee-mate kind of lifts the flavour. It makes a richer, better-tasting cup of coffee, whether it be an instant or a real one.’ (Coffee-mate article, 2014). The huge customer base could be an opportunity for Coffee-mate to target and capture their market; or a thread if Coffee-mate targeted the market wrongly. This report will be presented according to the ma rket segmentation of Coffee-mate, following by evaluating and analysing the TGI’s consumer survey in terms of target market attractiveness of Coffee-mate. 2.0 Market Segmentation Broad Narrow (Figure 1) Market segmentation is a process of dividing the whole market for a product or service into segments with different and unique characteristics (Hartline F, 2011). By referring to Figure 1, Market targeting can be implemented at different stages: Broad (Mass-marketing), Narrow (Micro-marketing) or in between (Concentrated marketing). In this subtitle will evaluate the market targeting strategies and recommend the best strategy according to Coffee-mate current situation. 2.1 Mass-marketing (Targeting one segment) If Coffee-mate chooses to use mass-marketing, which means it will be ignoring the entire market segments’ characteristics and choose to target the whole market with only one product type (Hartline F, 2011). If so, Coffee-mate will lose the market share generated by their extended product, Coffee-mate Lite (Article, 2014). It is most likely to be impossible for Coffee-mate to develop a product to fit into all the segments because each segments has their own unique characteristics. Also, Coffee-mate might be facing more competitive peers with a more product-focused and tailored marketing strategy (Micro-marketing). Micro-marketing only aims at one segment where the company will try to customize its product to fit the customer perfectly, which can be considered as a thread for Coffee-mate if it is implementing the mass-marketing strategy which aims the market segments broadly. Consequently, Coffee-mate will lose its competitiveness; relatively lose its market dominance. 2.2 Concentrated Marketing (Targeting multiple segments) Differentiated marketing allows Coffee-mate to target few large and potential sub segments with one or more than one product (Hartline F, 2011). Coffee-mate should choose to target multiple segments by implementing differentiated marketing strategy, in order to increase their profitability and its possible for them to gain more market dominance it’s achieved in previous times (55%). In details, Coffee-mate and Coffee-mate Lite should have targeted different segments according to to customers age, income level, social status etc. It was given that the coffee-mate and coffee-mate lite act as a complement goods to coffee, they both are undergoing a change in parallel. Through observation wise, National Food Survey (N/A) suggested that households will keen to spend more on coffee if they are earning high income and old pensioners spent most among the customers (Exhibit 10.3). Additionally, childless households are the most intense coffee drinkers (Exhibit 10.4). Therefore, Coffee- mate should target the high income, old pensioners and childless segment. In order to perform a more precise and efficient market targeting, Coffee-mate should target its Coffee-mate and Coffee-mate Lite into separate market segment. The National Food Survey (N/A) stated that there is a slightly skew of heavy Coffee-mate buyers towards the characteristics of: lower social class, aged 45+ and 2-3 person households with children. Whereas, the Coffee-mate Lite users have a slight bias towards 45-64 year-olds, full-time working housewives and households without children. Health concern like fat intake has been raising the awareness of customers. Consequently, some customers might be reluctant to add creamer to coffee. Therefore, Coffee-mate Lite can be segmented for customers who are most likely yo be concerned with their health levels. From all information and observations, it is concluded that Coffee-mate should aim at multiple segment. 3.0 Evaluation of TGI’s user survey TGI’s User Survey covered instant/ground coffee and powdered milk/coffee creamer, market yielded five potential consumer groups for Coffee-mate. As aforementioned, Coffee-mate should choose to aim to serve multiple segments. Hence, this part of the report will aim to evaluate the attractiveness of these 5 potential segments that TGI surveyed. It is also aim to recommend the best segment for Coffee-mate to target. Total Sample Proportion of TGI’s User Survey 3.1 Segment 1 – Experimentalists The experimentalists can be considered as younger group which are keen to pay for luxurious products. In fact, Coffee-mate positions itself as ‘Indulgence’. Therefore, the strong branding of Coffee-mate through Nestle could help it to gain brand loyalty, by changing the buying behaviour of the experimentalists towards Coffee-mate. Additionally, users of creamer like the experimentalists are likely to replace their consumption from cream to Coffee-mate because they are considered as substitute goods. 3.2 Segment 2 Cost Constrained, Older, Conservative People in the cost constrained, older and conservative group are more sensitive to the variation of the price. When come to purchasing, the demand would be more price elastic, they would ignore the brand and price will be their first concern. In result, they would buy cheaper competitor brands. Furthermore, they are not really a user of Coffee-mate. Consequently, for Coffee-mate, this segment is not worth targeting due to a low brand loyalty and high possibility of substitution effect. 3.3 Segment 3 – Affluent, Young Foodies The affluent, young foodies are the people who prefer healthier diet; they are willing and affordable to pay more for that. These people claimed to use Coffee-mate often and also cream consumers. Consequently, the Sarah and Anna group would be the potential customer based for Coffee-mate. In addition, Coffee-mate Lite would be the best product to sell them since it is healthier and lower fat. 3.4 Segment 4 – Cost Constrained, Young Families ‘Dawn and Lisa’ group is severely constrained by their low income. They are not health conscious, indeed they have a mind-set of frozen food is as nutritious as fresh foods. Hence, they tend to buy own-label goods cause of the cheaper price they offer. Cost Constrained, young families never use cream. Thus, Coffee-mate should not set them as a targeted segment because they are improbable to use its product. 3.5 Segment 5 – Affluent The ‘Dorothy and Amy’ group of consumer has been considered as the people that are most likely to buy Coffee-mate’s product. However, advertising of Coffee-mate could be hard to reach them as they have low media awareness and they found ads are not entertaining. If Coffee-mate wants to aim this segment, Coffee-mate Lite would be the best product to serve them. Yet, they are fairly traditional, might tend to use milk or real cream as a complement to their coffee. 4.0 Recommendations Based on the TGI’s User Survey, the ‘Affluent, young foodies’ and ‘Experimentalists’ are the most potential group for Coffee-mate to target and they all fit into Coffee-mate’s strengths. The reasons behind the targeted segment are because they have interesting characteristics: Affluent, young foodies fit into Coffee-mate strengths: Middle Social Class Light Media awareness High Grocery expenditure High Income level (Afford to pay) According to the study, ‘Affluent, young foodies’ shared a sample proportion of 24.4% throughout the survey. They could be the potential customers for Coffee-mate because they are heavy users of instant coffee and cream. Coffee-mate has to use some traditional advertising to reach these customers because they are light users of media, in this sense, Coffee-mate could save some advertising cost in this segment. Affluent, young foodies tend to try new products, this push Coffee-mate a better position. However, the only drawback is they are very health conscious. Chealth (2014) stated that calling a ‘non-dairy’ creamer is not always true and non-dairy creamers makers tend to add extra ingredients to mimic the qualities of milk which will boost consumers’ calorie count. Marketing means persuading, Coffee-mate needs advertise their product in a healthier aspect to give Coffee-mate a healthier image. After all, the ‘Sarah and Anna – Affluent, y oung foodies’ still the most potential and lucrative segment to target by considering all the characteristics. Experimentalist fit into Coffee-mate strengths: High Media Awareness Middle income Heavy User of Coffee Experimentalist shared a 15.4% of sample proportion of the survey. They are considered as the same age group as the ‘Affluent, young foodies’, but they have some unique characteristics of: Materialistic, Fashionable and stylish. Experimentalist has high media awareness; therefore Coffee-mate could advertise their product by using celebrity. In result, it could be more reachable to this segment of customers because they will just buy it because the popular celebrity does. Advertising could take place by using multimedia advertising like Twitter, Facebook, Youtube ads and so on. 5.0 Summary This report was formed to evaluate the market segmentation of Coffee-mate with a further analysis and evaluation of the TGI’s User Survey for Coffee-mate. The report draws attention to the consumer behaviour from different groups, and how Coffee-mate should target it and which marketing strategies should Coffee-mate implemented. Furthermore, an evaluation of the TGI’s User Survey was taken into consideration to understand each and every different group of consumers’ behaviour. Last but not least, recommendations of the best segment to target were given to Coffee-mate: This will conclude that Coffee-mate should aim for the Experimentalist and Affluent, young foodies. 6.0 References BritishCoffeeAssociation (2014). British Coffee Association – Coffee Facts. [online] Available at: http://www.britishcoffeeassociation.org/about_coffee/coffee_facts/ [Accessed 15 November 2014]. CHealth (2014) CHealth: 7 Things You Need To Know About Non-dairy Coffee Creamer. [Online] Available at: http://chealth.canoe.ca/channel_section_details.asp?text_id=5709channel_id=44relation_id=48473 [Last Accessed 14 November 2014]. Coffee-mate. (2014). Products – All Flavours/Coffee-mate. [Online] Available at: https://www.coffee-mate.com/Products/Default.aspx#f1d167d0-4141-4bf8-9ee5-b09a8b15e76e [Last Accessed 10 November 2014] Hartline, F. (2011) Marketing Management Strategies. 5th ed. South –Western, Cengage Learning. Moodle. (2014). Coffee-Mate case study. [Online] Available at: https://moodle.kent.ac.uk/2014/pluginfile.php/196771/mod_resource/content/1/coffee_mate_case_study.pdf [Last accessed 14 November 2014].

Atomic Bomb In World War 2 :: essays research papers

Atomic Bomb in World War 2 During World War II the United States government launched a $2 billion project. This project, known as the Manhattan Project, was an effort to produce an atomic bomb. This project was taken on by a group atomic scientists from all over the world. The first atomic bomb was not tested at all. It was dropped on Hiroshima, Japan on August 6, 1945 killing over 80,000 people and almost completely leveling the entire city. It destroyed more than 4 square miles, or 60% of the city. The flash of the blast was so intense it discolored the pavement and left imprints on the ground cast by the shadows of building and people. By studying these shadows scientists pinpointed the exact detonation point of the bomb.   Ã‚  Ã‚  Ã‚  Ã‚   The second atomic bomb was dropped just three days later on Nagasaki, Japan. 1/3 of the city was destroyed and 66,000 people were reported killed or injured. A memorial now marks the spot where the bomb exploded.   Ã‚  Ã‚  Ã‚  Ã‚   During the initial blast the A-bomb released about 85% of its energy as intense heat followed by a supersonic shock wave that is felt as a highly destructive high pressure air blast, which can easily demolish tall buildings, not to mention people. After the initial blast radiation covers the area, causing people, animals, and structures to practically disintegrate. Even years afterwards people were still dying and having health problems related to the radiation they were exposed to long before.  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   There were many people that were strongly opposed to the using of nuclear weapons on Japan. But invading the is land instead of bombing would have taken perhaps 1 million us soldiers lives.   Ã‚  Ã‚  Ã‚  Ã‚   After 1945 the US made thousand of atomic bombs and a wide range of small size nuclear weapons like, land mines, missiles, and grenades. By 1965 the larger countries of the world had also developed atomic weapons.

Markerting Concept Coca Cola

This is assignment will require to explain the underlying principles behind the main marketing theories, it will also require an in-depth application, analysis and evaluation of a good or service that is currently available both in the UK market and in the international market. The Product that will be analyses within the assignment is The Coca Cola Company (CCC). [pic] â€Å"Business idea or philosophy based on the importance of profit, consumer satisfaction and the welfare of the general public. † [5] Collin, P (1997)The Coca Cola Company is one the biggest successful soft drink company that offers 3,500 various diverse products to over 200 countries worldwide. The company originated in 1889 by pharmacist Dr John Pemberton. Dr Pemberton carried out a jug of Coca Cola syrup at his Jacob Pharmacy in Atlanta USA. [3] Marketing Mix Marketing mix can be defined as the combination of elements in an organisation’s offering the market; ‘offerings’ being either pr oducts or service. These elements were identified as Product, Price, Place and Promotion in early versions of the mix. As result, they are known as the Four Ps. [pic] [1] (2008).Portfolio. Product The marketing mix combines many factors, but consumers view marketing effort in more tangible terms of the product. It is important for marketers to recognise that much of the ‘want-satisfying’ nature of the product is derived from consumers perceptions. The true nature of the product is how the consumer perceives it, and not what the company would like it to be. CCC product first started in 1886, when they were originally made as soda fountain drink. The company has now expanded over to 3,500 diverse product (see picture above). They offer a wide range product form soft drinks to tea drinks to bottle water.The typical famous packaging of red and white CCC products is a world recognised. The coca cola company is the most sold soft drink across worldwide. Its not only sold busi ness to business (b2b) such as sold in restaurants, pubs and convenience stores but also sold business to consumer (b2c) such as supermarkets, vending machines and other service shops. [3] Price Price is a potent element of the marketing mix because of its direct impact on customers, the company and the economy. To the consumer, price is a major indication of quality and an important factor in the decision making process.For CCC, the price at which the product is sold represents the means of recouping cost and making profit. There are various ways to price coca cola product, depending on the retailer. Supermarkets may put coca cola on promotion one week and then Pepsi the following, as they always like to stay one step ahead of their competition. It is a way to keep consumers on their toes. There is no set price for CCC, but usually the prices are based on growing rates. [8] p27 Place Place concerns activities need to move the product from the seller to the buyer and its origin is i n the word ‘placement’.The coca cola company sell their various products over numerous countries worldwide. They have more brand products than Pepsi, Tango RC Cola put together. Although coca cola produces the product, they cannot be held responsible how the products are distributed across the countries. They can only rely on the suppliers following the strict guidelines set out by coca cola. [8] p31 Promotion Promotion is perhaps the element of the marketing mix that is most subject to variation. For some product it may play a minimal role, but, for other, marketing strategy may be almost entirely based on promotion.In consumer markets, promotion often has the highest budget allocation of all mix elements. For this reason it receives much attention as a marketing function. CCC promotional strategies are to make the consumers think they have control over what they are drinking and accomplishing there needs of thirst. On each bottle, coca cola encourages consumers to go to their website to learn more about hydration, sweeteners and taste. In order to boost consumer usage, CCC have taken their product to foreign markets and increased their profit margin.This was also done as they had home market competitors such as Pepsi, going international will make there brand more recognisable. CCC believes in forceful advertisements, branding and market segmentation has been a big accomplishment to CCC. Since the early 70’s they have always exposed themselves as fun, loving, playful brand to have an international appeal. [8] p29 In 1887 Coupon were first made to promote coca cola [pic] [2] (2012). 125 years of sharing happiness Customer Relationship Management CCC cannot succeed or grow unless they can serve their customers with a better value proposition than the competition.Measuring customer loyalty can accurately appraise the weakness in CCC proposition and help to formulate improvements. In fact, attempting to measure customer satisfaction and facto ring research information on satisfaction studies into future marketing strategies is one of the fastest growing areas of marketing research. Customer care is fundamental to the concept in customer relationship management (CRM). High quality customer care is the key to achieving coca cola objective confronting all competitive firms trying to apply CRM principles, such as: ? Minimising customer turnover. Attracting new customers. ? Retaining customers over the long term. ? Improving profitability. ? Enhancing company image. ? Improving customer and employee satisfaction. With a strong CRM team, coco cola are still strong as ever, they evaluated every feedback they receive from their customers with shows they are always trying to meet the consumers needs by not only improving for the future but to keep up with the current trends. [8] p120-123 External Environmental Trading environment analysis requires CCC to look beyond its immediate market to its wider trading environment.One helpfu l abbreviation in analysing the trading environment is PEST. The initial letters stand for the Political, Economic, Social and Technological environment. The Political environment includes possible changes to law and regulation governing the markets in which coca cola is operating. Possible changes in government policy, such as new legislation or regulation of food and drinking products. Or even government involvement in labelling and advertisements. If all this was to be changed and affect coca cola, it will create more operating expense and reduce the profit margin.The Economic environment refers to trends in the world economy, and those in particular national market. CCC must be particularly to those that most affect its own business. As CCC is trading worldwide, the range of economic indicators, which it tracks, might include: ? Contracts with other soft drink industries. ? Maintain a Profitable investment in communities worldwide. ? The United Kingdom has recently experienced a n economic recession. This period of negative growth includes higher unemployment, inflation, and cost of living expenses while consumers are experiencing lower disposable income and purchasing power. CCC has been very successful in helping other nations grow and become economically stable by investing millions of Pounds back into the countries in which they are operating. The Social Environment refers to trend in the structure of society and in behaviour and is the focus of much of what is called market research. CCC have developed numerous products to suit consumer’s trends. For example, a lot of consumers are health conscious, so bringing out diet coke encouraged them to drink the brand. However, a lot of people saw the drink very girly so it soon was perceived as girls drink, as there’s no calories involved with the drink.Soon coca cola brought out Coke Zero, a similar drink but for men. It has now become one of the best selling drink worldwide. CCC are continuing to follow and keep updated with the product development and marketing for healthy choice obtainable. The Technological environment is that concerned with the use of raw materials, production processes and finished products, and particularly with innovation. Such as CCC is the soft drink industry; the development of a plastic material has reduced the use of glass bottle dramatically. CCC also have threats technological.For this, they implement more investments in their research department so they can progress monitoring of the sales, production and delivery process between themselves and other soft drink companies’. [7] p18-19 Purchase Decision There are three way of purchase decision for CCC: Straight re-purchase = this is the most frequent type of purchase. The consumer repeats – buys a CCC product purchased on previous occasion. This occurs most frequently in circumstances in which a consumer is loyal to a brand and is reluctant to try an alternative.Modified re-purc hase = this occurs when a consumer needs to change their behaviour. This might be because the habitual brand is out-of-stock and a near substitute is selected; it might be prompted by the changed needs of the consumer; it might be promoted by the updating of an existing product; it might be prompted by promotional activity by a competing product. New purchase = this refers to that category of purchase, which is being made for the first time. Here promotion plays a key role in stimulating demand for products, notifying consumer of their availability, and in reassuring consumer about their purchase. 7] p57 Competitive Environment The competitive environment affects the commercial prosperity of a company. Many UK manufactures in industries like steel and textile have experience intense competition from foreign product. Management team must be alert to potential threats from cheaper import or substitute products and establish exactly who their competitors are and the benefits they offer to the marketplace so they can compete more effectively. [8] p17 Two indicator of enormous importance to a management teams are market share and market growth.Market share is a term, which refers to the proportion of total sales for one product group, which is, enjoy by a particular brand. According to Stephen Page book to Induction to marketing CCC enjoyed 58 per cent share of the total sales of cola drink in the UK in 1992. According to Best Global Brand CCC is ranked number one, valued just over $71 Billion. Leaving their main competitors Pepsi ranked at number 22nd, only valued at $14 million. [6] Buyer Behaviour CCC needs to know when, where, how and why soft drinks are purchased.They need to know who is making the purchase and what factors influence those decisions. In particular, they examine buyer behaviour to look for patterns, which may give a clue to future behaviour, as well as explanation for the existence of those patterns. Buyer term refers not only to someone who is buying for own consumption, but also to anyone who buys on behalf of others. For example, it could be an adult of a household buying on behalf of a child. Buyer behaviour in business-to-business market is an area that has not been as well researched as consumer behaviour.First it is because these markets are often much smaller than consumer markets, and would not therefore justify the production of off-the-shelf data by commercial agencies. Hence not as much research has been undertaken. Secondly, industrial buying decision-maker has been more difficult to research and categories than consumer. However, interest is now growing in the subject. [7] p56 Market Segmentation Marketing segmentation is the analysis of total demand in a market into its constituent parts, so that different sets of consumers, with distinctive needs and behavior patterns, can be identified.Market segmentation is defined as: â€Å"The process of breaking down the total market for a product or service into dis tinct sub-group or segments, where each segment might represent a distinct target market to be reached with a distinctive marketing mix. † [8] Lancaster G & Reynolds P (2002). Marketing made simple p38 To improve opportunities for success in a competitive marketplace, marketers must focus their efforts on clearly defines market targets. The intention is to select those groups of customers that the company is best able to serve so that competitive pressure is minimized. The advantages of CCC target marketing are: Marketing opportunities and ‘gaps’ in a market may be more accurately identified and appraised. ? Product and market appeals can be more finely tuned to the needs of the potential customer. ? Marketing effort can be focused on the market segments that offer the greatest potential for the company to achieve its objective. Previously in the 1960s, CCC made only one soft drink and proposed it at the entire soft drink market. But now CCC offers thousands of di fferent products to market segments based on diverse consumer preferences for flavours and calorie and caffeine content. CCC offers established soft drinks.One can see the many dimensions of CCC product line and how specific the marketing mixes have to be to stay competitive among other businesses. [8] p39 Market Planning At one extreme are those that plan everything down to the smallest detail, and adhere rigidly to the plan document, even when it does not appear to be working, perhaps because the plan is based upon inaccurate information or incorrect assumption. In an ideal situation, the evolution of an organisation marketing strategy and tactics will be top-down, bottom-up process; that is, one, which involves staff at all, levels from director to office junior.It will be an integral part of the organisations operation, and not simply a panic reaction to a crisis. It will be flexible enough to permit immediately workable ideas to be put into practice, without waiting for the fin al plan to be drawn up. It should not be cast in tablets of stone; if circumstances change during implementation of the plan, then the plan must change to. [7] p232 International Marketing from Domestic Marketing Companies that only ten years ago might have identified their main competitor as major domestic rival are now just as likely to refer to an company inEurope, USA or the Far East. Some organization outgrew their home market years ago, and now make most of their money outside their original national boundaries, to that extent, Corporations like CCC have become almost stateless, owing no allegiance to any particular country: their markets are global. International marketing does not differ fundamentally from domestic marketing; the same principal are involved. It differs only in that overseas markets, being both further away and containing consumer from other cultures, pose a higher degree of risk than those of known markets.Successful entry into an overseas market thus requir es even greater care and attention to planning. Ironically, most company enters oversea markets because they have surplus production that they want to dispose of. If, however, a business cannot sell its products at home, it is unlikely to be able to do so internationally. There is world of difference between simple exporting, and a proper approach to international marketing. [7] p216-217 For CCC, selling oversea is attractive because it enlarges their market beyond the confines of the nation state.However, there are other benefits too, including: ? Opportunities for growth, higher earning and higher profits. ? The spreading of risk, by reducing dependency upon any one national market. ? The spreading of fix cost across increases sales. ? Competitors’ brand can be attacked in their own home market. ? An CCC competitive edge is sharpened, by it being required to compete with the best in the world. ? The contribution to CCC feel good factor if it succeeds. Conclusion CCC believe s to drive the brand to the fullest success it can go.It will adapt to any changes for new products if it requires to society and consumers Sometime for consumer product change is good for international marketing. It is vital that the right product is made to suit consumers’ preference. CCC soft drinks did not appeal to the Japanese market; this meant CCC produced a product that the Japanese, Asian market would prefer. This was Asian tea, English tea, coffee and fermented-milk drink. Coke zero was brought out for the attention of men who where health conscious. Coke zero sounded less feminine like diet coke.CCC has shown that they will continue altering, improving and producing new ideas to attract to local taste. The CCC are always one step ahead of their game with their marketing effort. This has led them to profit throughout the years of developing into a billion dollar company. Their belief of being the best soft drink company worldwide has been their biggest accomplishme nt. CCC are not only involved with the best advertisement and marketing soft drinks, but also a difference in every corner of the world in which they operate.The Coca-Cola Company strives to go beyond simple marketing and reach into the hearts and lives of consumers. Bibliography [1] (2008). Portfolio. Available: http://www. thecoca-colacompany. com/citizenship/portfolio. html. Last accessed 25th Jan 2012. [2] (2012). 125 years of sharing happiness. Available: http://www. thecoca-colacompany. com/heritage/pdf/Coca-Cola_125_years_booklet. pdf. Last accessed 1st Feb 201 [3] (2012). Heritage. Available: http://www. thecoca-colacompany. com/heritage/ourheritage. html. Last accessed 1st Feb 2012. [4] (2012). Product Line. Available: http://www. hecoca-colacompany. com/brands/brandlist. html. Last accessed 1st Feb 2012 [5] Collin, P (1997). Dictionary of Marketing. 2nd ed. Middlesex: Peter Collins Publishing. p129 [6] Interbrand. (2011). Best Global Brand. Available: http://www. rankingth ebrands. com/The-Brand-Rankings. aspx? rankingID=37&year=368. Last accessed 1st Feb 2012. [7] Page, S (1995). Introductory Marketing. Cheltenham: Stanley Thornes LTD. P18- 19, 40, 43,56-58, 72-76, 232-234 [8] Lancaster G & Reynolds P (2002). Marketing made simple. Oxford: Butterworth- Heinemann. P14-18, 27-31,38-39, 120-123

Essay on “Analyze, Don’t Summarize” by Michael Berube Essay

Berube analogize student’s essays and watching sports commentary on ESPN, because students tend to summarize in their essays instead of analyzing it. Berube uses an example as to what he is trying to explain that the world of sports is metacommentary and no one actually summarizes on how the game is being played. Instead they analyze, they just point out the important part of the game. In the tenth paragraph he quotes â€Å"Well, Tony let me point out that last night, the Red Sox swept the Tigers and crept to within three games of the Yankees.† And then he quotes that â€Å"†¦I’m just pointing out that the Sox won 3-1, on a four hitter by Schilling, while the Yanks blew another late-inning lead.† Page 304 Berube uses this comparison to explain that no one summarizes the sports because no one in the sports world confuses summaries with analyses, meaning that he discuss the importance of what a thesis should look like. He quotes that â€Å"†¦When I tell them that an observation is not a thesis†¦Ã¢â‚¬  he wants students to write a paper in which the thesis can be arguable and to bring to the public’s attention, just as sports commentary do; pointing out the essential parts of the game. Berube’s response to student’s writing is to â€Å"Assume a hypothetical readership composed of people who have already read the book. That means that you shouldn’t say â€Å"In class, we discussed the importance in the clam chowder in chapter five. But more important it means you don’t have to summarize the novel†¦Ã¢â‚¬  Berube most convincing analogy would be when he quoted the Red Sox won 3-1with the Yankees. He gave two specific examples of what the difference of analyzing and summarizing. What he wants his papers look like. Well he uses the comparison with sports because what he wants his students to know that what he looks for is a paper that catches the pub lic’s attention. He wants main points just as commentators argue about when a game is being played. Berube’s least convincing analogy was when he says that â€Å"sport talks are nothing but an entire entourage of chattering parasites.† What did he really meant if this is what he is trying to compare with his student’s writings and sports. This is why sports monocommentary is supposed to be doing –arguing about the game not just â€Å"Chattering† like he says. The author expresses the difference between analyzing and summarizing simply by contradicting himself with the rest of the essay, because he mentioned he wants his papers to be arguable just as sports talks should be. Berube says  that sports talks’ analogy is useful simply as a handy way of distinguishing between summary and analysis. â€Å"When a student paper cites textual evidence so compelling and unusual that it makes me go back and read passage in a question (good!) †¦Ã¢â‚¬ he quotes and a â€Å"suggests that a novel conclusion fails to resolve the questions and tensions raised by the rest of the narrative or makes claim that are directly contradicted by the literary text its self (bad!)†¦Ã¢â‚¬  (page 304) The significance of his point that â€Å"an observation is not a thesis means† because a thesis is usually an arguable piece of writing and in most cases factual and an observation is what is perceived by one at the moment meaning only you can base an opinion of what you just saw. In this paragraph Berube emphasizes his point on analyzing, summarizing, and sports talks. The above paragraph shows the author’s black and white thinking about his student’s papers. He believes that there are only two choices; one is the right choice and the other is not, deciding whether you sound right or not, â€Å"I simply know an A paper when I see one.† Audience of Berube’s essay could be anyone, but most likely his students. According to paragraph fifteen, he’s been using ESPN or sport talks as his source to compare it with his student’s essays. As I get to the end of the essay, I realized that Berube wasn’t able to answer his own question. But he was able to successfully compare analyzing and summarizing by giving easy and understandable reasons and resources.

Hong Kong Essays

Hong Kong Essays Hong Kong Essay Hong Kong Essay Essay Topic: Siddhartha Tao Te Ching Hong Kong covers a total area of 2 916 square kilometres of which only 1 061 kilometres of it is land the rest being surrounded by water. Rugged mountains and rolling hills cover much of beautiful Hong Kong. Some mountains rise more than 910 meters above sea level and 554 metres in other places. The rocky, indented coastlines of Hong Kongs islands and mainland provide many small harbours for fishing villages. Parts of Victoria Harbour in Hong Kong have been filled in with earth to create new land. Barren mountains separate the business districts of the Kowloon Peninsula from the farmland in the New Territories. Its estimated that around only 10 per cent of the land in Hong Kong is suitable for farming. Rice paddies and vegetable and flower fields are seen throughout the New Territories, crowded between areas of poor vegetation and rocky hillsides. An undersized river called the Sham Chun forms the border between Hong Kong and China. The land that is Hong Kong possesses a semitropical climate. The summers of the location are hot and humid, with temperatures reaching over 35 C. Hong Kong receives about 224 centimetres of rainfall each year with more than 75 per cent of the rain falling in summer. Rain in summer is a major cause to floods and unpredictable mudslides in Hong Kong. Winters are cool and dry, with the temperature scarcely ever falls below 4 C. Insufficient rainfall during the winter and other factors cause water shortages, resulting in Hong Kong buying millions of gallons of water from China each year. The temperature in Autumn occurring between September to December in Hong Kong reach just around  C with the humidity rising to 73%. Spring in March to May have an estimated temperature of 20i C with a humidity of 84% Hong Kong receives its tourists mainly in Autumn as its not too hot and not too cold. Flag When Hong Kong was handed back to China, Hong Kong then made their own flag instead of the Union Jack, now it has red background with the Bauhinia-flower on it. The Hong Kong flag is sometimes accompanied with the China flag, which also with a red background with one big yellow star and four other small yellow stars on it. Hong Kong flag China flag Population: The population of Hong Kong is around 6. 3 million people. Kowloon is home to 2. 2 million people, and Hong Kong Island is home to 1. 3 million people, and with the remaining 2. 8 million people living in the New Territories. Around 90% of people residing are Chinese. Most are immigrants from southern China or descendants of immigrants from that region. The relatively few non-Chinese residents in Hong Kong come from such places as Australia, Britain, India, Japan, America and Vietnam. Some people in China decide to immigrate to Hong Kong as they see it as a land of opportunity, with better careers, lifestyles and living conditions. The residents from other countries might come to Hong Kong for business and in result of this have started a family. Flora and Fauna: In Hong Kong there are very few fauna living in Hong Kong. Probably the most common fauna that you would be able to see in Hong Kong are cats and dogs. Another animal that you might see is monkeys that are from Monkey Hill coming out to look for food. The only other place that you would be able to see other animals is at the zoo. Fauna in Hong Kong are mostly trees and flowers. Trees and flowers include mangroves, fern trees, eucalyptus, Bauhinia-flower (which is on the Hong Kong flag) Bauhinia Blakeana, Bauhinia Variegata, Bauhinia Purpurea, Cassia Surattensis, Cassia Siamea, Cassia Fistula, Delonix Regia, Peltophorum Pterocarpum, Lagerstroemia Speciosa, Lagerstroemia Indica, Melaleuca Leucadendron, Callistemon Rigidus, Callistemon Uiminalis, Sweet Gum, Short Flowered Machilus and many more. Language: The official languages are Cantonese, Mandarin and English. English became an official language when Hong Kong was governed by the British during 1898 to 1997. Cantonese and Mandarin became official languages when China took back Hong Kong from the British. The shopkeepers in Hong Kong know English because of the tourists that are going to Hong Kong. In Hong Kong if you know English and you can speak English fluently it is considered to be a good thing as it would help you find a job there. Cantonese is the most widely spoken language in Hong Kong. Religion: The main religion in Hong Kong is Buddhism. But there are other religions such as Taoism, Christianity and many more. Buddhism was founded in the 6th or 7th century BC by the Sakyamunia Buddha who was born as Prince Siddhartha. Buddhism was originated in India and was brought into China. Taoism is the oldest religion in China, it was founded by Lao Tzu in 604BC. His teachings are contained in a book called Tao Te Ching. Taoism is based on a transcendence of worldly things, stressing harmony with, not dominance over, nature. In Hong Kong there are many Christians so there are many churches and cathedrals. The services are conducted in English or Chinese. Christianity was brought into Hong Kong by the early missionaries who used the port as a base for missions into China. Other religions include Sikhs, Hindus, Muslims and Jews. Daily Life: (School, Shopping, Foods, Games, the Arts, Entertainment, Leisure Activates, Celebrations and Festivals). School: In Hong Kong, all children are to go to school or they commit an offence, because it is part of the law that all children have to go to school. Children attending primary schools can choose to attend school in the morning or afternoon sessions. There are public schools, private schools, district schools, international schools, religious schools and catholic schools. In high school they go to school for the whole day just like us. Kindergarten is for children from 3-6 year old and they go there for 3 years. Primary school is for children from 6-12 year old and they go there for 6 years. High school is for children from 12-19 year old and they go there for 7 years. Hong Kongs most famous universities are the University of Hong Kong, founded in 1911 and has about 5 000 students attending. The other university is The Chinese University, founded in 1963 and has about 4 700 students attending. Shopping: Hong Kong is often seen as a shopping paradise where tourists and residents alike enjoy the purchasing of local and international labels at their fingertips. Numerous street markets line the roads of the city for cheap purchases of many different items. Some of the products that are offered on street markets include clothing items, ornaments, jewellery, watches, games and many more. One of the most popular street markets in Hong Kong is Temple Street Night Market. This street market is opened when the stars come out until late into the night. The Temple Street Night Market covers over three streets, splitting into three sections. . The things sold there are a mixture of cultural items such as Chinese style clothing to casual t- shirts. Games, toys, CDs, DVDs, electronics, paintings, sports gear and a lot of other things are included in the market. Food stalls are also set up near the market, attracting many hungry customers. The stalls there are mainly traditional Chinese style cuisines including that of fried rice, noodles, seafood and buns, just to name a few. One section of the Night Street Market is used for Chinese Opera, with singers singing old Chinese songs while acting. Its like theatre on the street. Just the sound of music playing attracts audience to sit and gather around to listen. Another well known place for shopping is Ladies Street Market which unlike the name suggests, sells a mixture of things. An assortment of clothing items, stuffed toys, beauty products, souvenirs, games, CDs, bags and many others. Many shoppers are seen bargaining for products to a reasonable price with the shop owners in this street market. In the Jade Market tourist are often attracted to the lovely jade that are there for sale. Central and Admiralty are famous for luxury shopping, bustling with designer labels and mega malls such as Time Square, The Landmark and Pacific Place. Designer stores such as Louis Vuitton, Chanel, Gucci and Dior have franchise stores in both Central and Admiralty as well as in the mega malls.